The spokesperson said the screens add value because they give customers relevant product information to help them decide what to buy, and that Walgreens is evaluating the pilot to decide whether to expand further. Avakian said the company aims to bring its digital displays to a broad range of retailers including those in beauty, consumer electronics and home improvement.Ī Walgreens spokesperson said in an email that Walgreens is “committed to exploring digital innovation in effort to deliver new and different experiences for our customers.” “I hope that we will one day be able to expand across all parts of the store,” said Cooler Screens co-founder and CEO Arsen Avakian in an interview with CNN Business.Ĭurrently the startup has about 10,000 screens in stores, which are viewed by approximately 90 million consumers monthly, according to the company. Several other major retailers are launching their own tests with Cooler Screens, including Kroger, CVS, GetGo convenience stores and Chevron gas stations. Walgreens began testing the screens in 2018 and has since expanded the pilot to a couple thousand locations nationwide. Still, Walgreens and Cooler Screens are pushing forward.

For this type of utilitarian-related setting, people like their certainty and simplicity.” Sevilla doesn’t believe consumers are looking for novelty when they visit a grocery store: “We all love to get into a supermarket and know exactly what we’re getting. Digital screens, he said, can add uncertainty and physical barriers to a simple and literally transparent process: reaching into a glass fridge.

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